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August 19 2011
No More ‘Jersey Shore’: New TV Tells Advertisers, Retailers, and Everybody Else What You’re Watching
Best friends!!
Modern life is about maximizing information overload. So while you watch your favorite shows on the boob-tube, chances are you’re also surfing the Interwebs, looking for that actor’s screen credits, buying the season on DVD, checking other people’s real-time reactions. Ah, but what if your TV pulled up all that stuff for you, and helpfully displayed it on your computing device of choice, a la Google Ads in your email? Wouldn’t that be…something?
Before the end of the year, just such a TV will be released by a start-up called Flingo—a TV that, should you opt in to the service, will note what you’re watching and customize what your computer shows you. Technology Review got details from some officers of the company:
“Any mobile app or Web page being used in front of your TV can ask our servers what is on right now,” says David Harrison, cofounder and CTO of Flingo. “For example, you could go to Google or IMDB and the page would already know what’s on the screen. Retailers like Amazon or Walmart might want to show you things to buy related to a show, like DVDs, or ...
